Job Description
If you have experience in the world of marketing, you may feel ready for a role that carries more responsibility.
The role of marketing manager involves developing the best methods of promoting the services/products of your employer’s brand.
A marketing manager is in charge of a team and is expected to handle the pressure of tight deadlines.
If you are organised, creative and love developing and communicating new ideas and innovations, perhaps a career as a marketing manager awaits you?
Marketing Manager Jobs
What Will I Be Doing?
There are different sectors you could work in so the job responsibilities may vary. However, you will typically be expected to plan the direction of marketing activity during your company’s campaign and will need to use creativity to deliver the message to your company’s target audience. It is your job to motivate team members and ensure each marketing campaign is a success.
Here is a quick list of other possible duties:
• Analyse and research prevailing market trends.
• Identify your company’s target market and think of ideas to reach these prospective customers.
• Develop marketing campaigns while remaining within the budget you set.
• Organising the creation of marketing materials such as brochures and posters.
• Monitoring and reporting on campaigns (digital, advertising etc) to determine their effectiveness.
• Attending sales meetings, conferences and trade shows.
You may end up working with other organisations in order to conduct research relating to the needs and expectations of prospective customers. It is your job to analyse this data and use it as a means of improving the effectiveness of future campaigns. At the end of every marketing campaign you will have to analyse it to discover its strengths and weaknesses as a means of improving the company’s strategies going forward.
Is There Anything Else I Need To Know?
It is a potentially exciting vocation because you could be working in one of a number of different sectors. The type of campaign you run will depend on the target market; for example, you could be specialising in fashion, financial services or consumer goods.
Although companies may advertise the role as being a typical weekday 9-5 job, it is anything but. As a marketing manager, you will work irregular hours; this is especially the case in the lead up to a campaign launch and once the campaign begins in earnest, the hours will be long. You will also need to attend various trade shows and functions or meet with clients. Therefore, be prepared to travel around a lot.
Understanding The Different Types of Jobs in Marketing Management
There are probably a dozen different marketing jobs though they all have one thing in common: to increase the sales of a company’s products/services. It is difficult to provide an all-encompassing overview of marketing job titles because they have different meanings depending on the company.
For example, the term ‘manager’ in marketing does not necessarily mean the individual manages a group of people. In many cases, a ‘manager’ may actually be in charge of a product, service or function rather than being the boss of employees.
For instance, a Director of Marketing may not have anyone reporting to him while a Marketing Director may manage a handful of people or an entire marketing team. Typically, the Vice President of Marketing and the Chief Marketing Officer of a company are deemed to be at the top of the marketing team pyramid.
Please bear this in mind when looking for a marketing manager job. Interested? Show jobs: Marketing Manager, Director of Marketing, Marketing Director
Marketing Manager Salary
In the realm of general marketing, a marketing manager in Dublin can expect to earn anywhere from €60,000-€90,000 a year. This rate falls into the €50,000-€70,000 range for someone working outside the capital. If you wish to take a step up the career ladder and become a marketing director, your salary would rise to €80,000-€140,000 in Dublin or €60,000-€100,000 if you work anywhere else in the country.
There are other roles of a similar nature and these also carry their own pay rates. For instance, a social media manager in Dublin could earn €30,000-€45,000 and €30,000-€40,000 elsewhere if he has little experience but someone with 5+ years’ experience could earn up to €65,000 a year in Dublin or €60,000 in Cork, Galway or Limerick – more on marketing manager and marketing salaries
What Are The Benefits Of Being A Marketing Manager?
If you are creative, this really is a great job for you because you may get the opportunity to direct your own team. Being a marketing manager puts you in a position where you can explore your own vision and see it come to life in the form of a marketing campaign. The work is fast-paced, exciting and no two campaigns are ever the same.
It is also a great job for those who love to travel. As well as attending meetings, exhibitions and visiting clients, you may also get the chance to travel overseas depending on the campaign. Foreign travel is a virtual certainty if you are involved in export marketing.
What Are The Downsides?
If you are in charge of a team, you will assume an enormous amount of responsibility. If the campaign is a failure, you are the one who will be blamed and if you are in charge of several unsuccessful campaigns, your job could be under threat. Meeting deadlines is a regular part of the job which means you will probably be working weekends quite often. You will need to have a flexible schedule which means your social life has to be put on the back-burner during a campaign.
What Educations/Qualifications Do I Need?
For a start you will need to have a Bachelors Degree in Marketing and you must have 3-5 years’ experience as a marketing executive before you are deemed ready to become a manager. Most companies are interested in your skills when it comes to a management role and will be as impressed by your experience and industry knowledge as they are by your qualifications.
Depending on the company, you may need a professional qualification such as a Chartered Institute of Marketing (CIM) Professional Diploma in Marketing. While CIM is a UK-based organisation, its qualifications are available in Ireland.
Do I Have The Right Tools To Become A Marketing Manager?
The right candidate will have experience in the realm of marketing and will be comfortable when it comes to making big decisions about a company’s product campaign. As you will be dealing with fellow employees, executives and individuals from other companies, great interpersonal and communication skills are essential. Here is a quick list of other important qualities necessary to succeed in this role:
• Good numerical skills.
• Fluent in a foreign language if you wish to become an export marketing manager.
• A high level of energy and enthusiasm.
• Organisational skills.
• An ability to motivate others and delegate tasks.
• The creativity to develop a winning marketing campaign and the self-confidence to sell ideas.
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