When it comes to writing your own marketing CV the most important thing to remember is that the product that you are selling this time around is yourself.
Regardless of what stage or level you have reached in your marketing career or what sector you are working in there are a number of key competencies that you should have and reflect in your marketing CV.
Put simply key competencies are the skills you possess which demonstrate your ability to do the job and these key competencies should be emphasised throughout your marketing CV.
Depending on where you are in your marketing career some of the key competencies for marketing listed below should be reflected in your marketing CV.
• A Marketing qualification
• Direct and virtual team management/leadership
• Experience of managing brands
• Trade marketing strategy and planning
• Brand strategy & planning
• Brand activity management
• Shopper & consumer brand insight development and utilization
• Strong sales and category insight
• Customer empathy and insight
• Commercial insight and acumen
• A passion for brand building
• Strategic thinking, analysis & problem-solving
• Organisation & planning
• Ability to foster close working relationships
• Achievements through building strong internal & external relationships
• Demonstrable contribution to bottom line in previous roles
• Examples of creative thinking & results achieved
• Knowledge of CRM, profiling, modelling, database management
• Experience of working with campaign management systems
• An understanding of analysis & reporting tools
• Strong proficiency with other MS Office applications
• Excellent interpersonal, influencing and communication skills
• Ability to communicate to all levels in an organisation.
• Team player with excellent communication and interpersonal skills.
• Ability to identify and develop sales opportunities.
• Excellent computer and writing skills
• Ability to work under pressure and manage multiple projects
• Experience of managing B2B and B2C campaigns
• Ability to manage all direct customer contacts to the consumer bases
• Maintain and develop business rules for all customer interactions
• ebusiness / ecommerce experience with strong commercial focus
• Proven ability to plan and execute online and offline marketing campaigns
• Positive self-starter & self-motivated with the ability to set stretching goals
• Strong interpersonal skills and communication skills with the ability to build effective relationships
• Strong analytical & creative skills
Once you have decided which of the key competencies fit best with your experience then you can start to build them into your CV. Remember you need to provide solid, real life examples to prove those key competencies. It is not enough to say you can do something you must be able to verify your claims.
Your CV is your own individual marketing tool. In effect you are selling yourself to the employer and as such the language you use in your CV is critical.
The following is a list of ‘good’ selling words and words that help to highlight your strengths, when used to describe a skill that you hold or a task that you have achieved.
These words are ‘extra boosting’ selling words. These words serve to really emphasise a skill or achievement.
Of course with all CVs the golden rules still apply
No longer than 2 sheet of A4 paper
No spelling mistakes
Simple, clear formatting
Keep your CV concise