ACNielsen is the leading global provider of marketing research information services, analytical systems and tools and professional client service that help clients win in the marketplace.
Our clients include virtually all the world’s leading manufacturers and retailers of consumer packaged goods, as well as companies that market many other types of consumer products and services.
Our services help clients clarify and understand the complexities of the marketplace, so they can make decisions and choose actions that will build the efficiency and productivity of their marketing and sales programs, increase their revenues and improve their profitability. Clients work with our services to measure their market performance, to analyze market dynamics, to diagnose and solve marketing and sales problems, and to identify and capture growth opportunities.
ACNielsen’s operations span more than 100 countries. Headquartered in New York, our major regional business centers are located in Schaumburg, Illinois; Wavre, Belgium; Hong Kong; Sydney, Australia; Buenos Aires, Argentina; and Nicosia, Cyprus.
Founded in 1923 by Arthur Charles Nielsen, Sr., ACNielsen introduced consumer marketers to many innovative research methods and techniques that today are standard industry practice, including the first objective and reliable methodology for measuring retail sales and competitive market shares. Mr. Nielsen also founded our sister company, Nielsen Media Research, the global leader in television audience measurement and other media research services.
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