PMI collects anonymised pharmacy patient data, both basic and enhanced, which it converts into insights. These insights are sold to pharmaceutical companies, and other potential clients e.g. Health Insurers. The pharmaceutical companies review the findings and through the Pharma Insights Healthcare Portal provide the pharmacies with specific Patient Support Programs to increase patient adherence resulting in better patient care outcomes. PMI also extracts Over the Counter (OTC) medicines data which it shares with leading healthcare companies to give them a better understanding of consumption behaviours, market size and market share.
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