Behaviour & Attitudes

Behaviour & Attitudes


Behaviour and Attitudes is Ireland’s largest and most experienced independently owned research company. Established over 25 years ago, Behaviour and Attitudes provides a full range of market research services, ranging from CAPI (Computer Aided Personal Interviewing), through to standard face-to-face interviewing surveys, CATI (Computer Aided Telephone Interviewing), central location interviewing, as well as an in-house CAWI (Computer Aided Web Interviewing) Unit. In addition B&A conduct more qualitative research than any other agency in Ireland.


In 2010 our researchers conducted projects in UK, Canada and USA for Irish and International clients.  We have over 30 permanent staff members which include 10 directors and shareholders, the most experienced team in the Irish market.  In addition, we have a team of over 150 experienced, fully trained face-to-face interviewers nationwide.  Our Dublin CATI (telephone) Unit is based in our offices in Milltown and has a capacity of over 60 interviewers.


Behaviour and Attitudes take pride in the quality and scope of our advanced statistical analysis techniques employed in deriving added value from our survey data. All our data analysis is conducted by our in-house data processing unit, assuring clients of quality and timely delivery of results.


On the quantitative side, we field over 100,000 face to face interviews each year, and just short of 30,000 telephone interviews. Given the volume of quantitative interviews we pride ourselves on our quality control procedures throughout all research projects. We have our own field department and trained interviewers.

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