Analog Devices defines innovation and excellence in signal processing. ADI's analog, mixed-signal, and digital signal processing (DSP) integrated circuits (IC) play a fundamental role in converting, conditioning, and processing real-world phenomena such as light, sound, temperature, motion, and pressure into electrical signals to be used in a wide array of electronic equipment. But that doesn’t begin to capture the essence of what Analog Devices does for our customers, and ultimately for the end user.
Defining the User Experience ADI is synonymous with high performance among electronics manufacturers. We collaborate with our customers to define the very best in the quality of the user experience. That means the clearest image, crispest sound, and optimum interface, size and performance in thousands of entertainment, medical, communications, industrial and other applications. We achieve this through our people.
At Analog Devices, we believe that our employees are not only our greatest asset, but also a great asset for our customers. Our people relish the opportunity to delve into and solve challenging technical problems, and our customers rely on ADI's exceptional engineering talent as they design and produce their own products. Our engineers continually push the technological edge, adding to and supporting our diverse product portfolio to meet our customers' broad spectrum of high-performance signal processing needs. We also innovate to reduce our customers' overall system costs. We define innovation as a solution that helps make our customers' products successful. We commit a significant percent of our profits to engineering and customer service, to foster the development of signal processing technology our customers can use to design products that stand out against competitors', with features that enhance the user experience. The value customers place on our signal processing innovations is represented in the high profits ADI earns. These profits are reinvested into engineering and customer service, allowing the cycle of innovation to continue.
The Market Trends and ADI's Core Competencies Are Converging As the digital revolution continues, moving to higher speeds and multimedia and changing the way we communicate, play, work, and travel, the technology created by ADI is ever more in demand. Increasingly, ADI is the company behind the most sought after features in virtually every type of electronic equipment. In today's automobiles, digital still cameras, LCD and plasma televisions, cellular handsets, medical imaging devices, and factory automation equipment, ADI's ICs enable continuous connections, more vibrant pictures, clearer sound, and increased portability. ADI's core analog and DSP technology is quite literally everywhere.
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