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W5 Marketing Intelligence

Research Consultant

W5 Marketing Intelligence

  • Dublin City Centre / Dublin North / Dublin South
  • Negotiable
  • Permanent full-time
  • Updated 13/03/2013
  • Lesley Kelleher
this job is expired
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Research Consultant required for W5 Marketing in Rathmines, Dublin 6.


Company Profile:

W5 is a specialist research company, dedicated to measuring what really matters to customers.   It is a relatively young agency that has grown substantially since setting up in 2001.   With its focus on measuring customer experience it has developed a varied and established client base in the financial services, hospitality and utility sectors.   Key clients include: Ulster Bank, AIB, Bord Gáis Networks, Fáilte Ireland, Tourism Ireland, Airtricity, Arnotts and Citroën.  The business is wholly owned by Genesis, a Management Consultancy firm which share the same office.  Both businesses work very closely together and often projects would be delivered jointly.  Due to continued growth W5 is seeking to recruit a team member who will manage client relationships, be responsible for delivery of projects, and provide day-to-day support to other members of the W5 team.


Job Spec and Core Responsibilities;

  • Overall responsibility for key client management.
  • Day to day management, design and coordination of Market Research projects.
  • Management of several projects simultaneously across key clients and varied sectors, specifically including:
    • Proposal Preparation.
    • Questionnaire and Discussion Guide Design.
    • Management and Coordination of Fieldwork Teams.
    • Analysis and Presentation of Data.
    • Focus Group Moderation.
    • Preparation and Provision of Insightful and Actionable Reports for Clients.
  • Provide support to other project team members.

Personal specification:

  • Excellent interpersonal skills.
  • Strong attention to detail.
  • Good communication/ presentation skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • High level of autonomy.
  • Knowledge about online tools and internet technologies.
  • Self-motivated.
  • Enthusiastic.
  • Proactive.
  • Ability to handle several projects simultaneously while also meeting deadlines.
  • Mathematical /strong analytical mind.
  • Self-confident.
  • Well organised.
  • High standards.
  • Natural problem solving skills.

Education and Experience:

  • Third Level Degree in Marketing, Business, Management, Sociology or of similar nature.
  • Experience within Market Research whether client side or agency side, preferable.
  • Strong experience of data analysis and reporting.
  • Working knowledge and understanding of online survey tool (Confirmit) - similar to SPSS; preferable but not necessary.

Ref: RC
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W5 Marketing Intelligence

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