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Paddy Power Betfair Plc

PR Manager (UK)

Paddy Power Betfair Plc

  • UK
  • Not disclosed
  • Permanent full-time
  • Updated 17/12/2012
this job is expired
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Description

Position: PR Manager (UK)                                              Department:  Brand                                     Reporting Relationship: Head of PR                     L...

 

Position: PR Manager (UK)                                             
Department:  Brand                                    
Reporting Relationship: Head of PR                    
Location: London               
                              
 


Purpose of the Role:


The UK PR Manager’s role is to ensure that PR coverage for Paddy Power is effective and entertaining; ensuring we’re innovative in our approach, connected to our influencers and integrated with the business.  


You are the key team member responsible for ensuring Paddy Power achieves breakthrough coverage and buzz across all media channels on a day to day basis.  


You will create and contribute to the stories that make us famous and execute them efficiently, brilliantly and in a way that’s true to the brand. 


Key Responsibilities:


• Leading the day-to-day PR outputs – ensuring we hit key events, are reacting to the news agenda, liaising with our traders to deliver entertaining and ground-breaking stories   
• Driving the PR team to behave in a way that reflects the changing media landscape – staying up to date with best way to tell our stories, to who, why and how   
• Creating the content that brings our stories to life – press releases, bulletins, photos, video, etc.
• Managing bespoke or solution PR projects and assisting with stunts / events

Identifying influencers that span the subjects relevant to us (politics, showbiz, etc.) and building-relationships
• Identifying opportunities to place our spokesperson – Paddy Power – across media stories and generic opportunities

Assisting with crisis and reputation management   
• Managing agencies where relevant and appropriate

• Working with the PR Sport and PR E-Gaming Managers to support media roll-out of brand campaigns, NPD, etc.
• Occasional spokesperson duties 


Essential Competencies:


  • Creative – ability to give the Paddy Power ‘spin’ to a story and to recognise and develop a great pro-active or reactive story opportunity 

  • Media management & understanding – very familiar with the media and proven track-record in being able to place stories, build relationships, know what the media want and also understand the media landscape now – e.g. role of social in contributing to / driving  traditional media stories, etc,. 

  • Energetic – this role requires energy, attitude and pace, Paddy Power PR is a cut above the rest due to being bold and first, we need someone who embodies this 

  • Flexible – betting is 24/7 and the media we talk to are always working so we need to be responsive.  We can’t promise there won’t be the need to work out of hours but we can promise fun stories to work with.  

Key Relationships:


• Traders (novelty especially)
• Brand team
• Social Media team
• Mischief team 


 



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Paddy Power Betfair Plc

Paddy Power Betfair Plc

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