Marketing Mnger-Insurance Firm.
•Responsible for overall marketing strategy •Overseeing all communications •Market analysis for competitiveness •Digital marketing campaign • Strong Negotiations Skills •Excellent communication & relationship building skills•5+ years’ exp
Blue Insurances Ltd
required for Multi-National Insurance Firm
This Marketing Manager Job is a high level position within Blue Insurances Ltd. The
successful candidate will be responsible for all marketing campaigns, in Ireland,
UK and international, with direct access to the company MD.
- Responsible for the marketing strategy and spend for Ireland, UK and other international markets.
- Driving, developing and implementing the marketing strategy
- Overseeing all external and internal communications including PR, online communications, advertising & sponsorships, events & conferences
- Conduct market analysis to ensure competitiveness of product offering and to drive product innovation.
- Develop full customer profiling to provide full customer insights across product range
- Continuously gather feedback and information on marketing plan performance to ensure effectiveness.
- Recruit new staff where required
- Digital marketing and using social media campaign planning and developing
Skills / Experience Required:
- In depth marketing experience in Financial Services ideally with a strong insurance background.
- Strong Negotiations Skills
- Successful record of marketing innovation
- Previous experience leading a team of marketing professionals.
- Proven ability to deliver large and complex marketing projects.
- Good understanding of compliance and regulatory considerations when developing marketing plans.
- Good project management ability
- Excellent communication and relationship building skills
- 5+ years’ experience senior management experience
- Degree qualified in a relevant business or marketing qualification.
- Excellent communication skills written and verbal.
- Marketing experience in both the Irish and UK Markets including Aggregator sites