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Blue Insurances Limited

Marketing Manager

Blue Insurances Limited

  • Dublin
  • Negotiable
  • Permanent full-time
  • Updated 12/02/2013
  • HR Dept
this job is expired
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Marketing Mnger-Insurance Firm. •Responsible for overall marketing strategy •Overseeing all communications •Market analysis for competitiveness •Digital marketing campaign • Strong Negotiations Skills •Excellent communication & relationship building skills•5+ years’ exp


Blue Insurances Ltd

Marketing Manager
required for Multi-National Insurance Firm


This Marketing Manager Job is a high level position within Blue Insurances Ltd. The
successful candidate will be responsible for all marketing campaigns, in Ireland,
UK and international, with direct access to the company MD.  

Job Responsibilities:

  • Responsible for the marketing strategy and spend for Ireland, UK and other international markets.
  • Driving, developing and implementing the marketing strategy
  • Overseeing all external and internal communications including PR, online communications, advertising &  sponsorships, events & conferences
  • Conduct market analysis to ensure competitiveness of product offering and to drive product innovation.
  • Develop full customer profiling to provide full customer insights across product range
  • Continuously gather feedback and information on marketing plan performance to ensure effectiveness.
  • Recruit new staff where required
  • Digital marketing and using social media campaign planning and developing

Skills / Experience Required:

  • In depth marketing experience in Financial Services ideally with a strong insurance background.
  • Strong Negotiations Skills
  • Successful record of marketing innovation
  • Previous experience leading a team of marketing professionals.
  • Proven ability to deliver large and complex marketing projects.
  • Good understanding of compliance and regulatory considerations when developing marketing plans.
  • Good project management ability
  • Excellent communication and relationship building skills
  • 5+ years’ experience senior management experience 
  • Degree qualified in a relevant business or marketing qualification.
  • Excellent communication skills written and verbal.
  • Marketing experience in both the Irish and UK Markets including Aggregator sites

Ref: BlueMKT
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Blue Insurances Limited

Blue Insurances Limited


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