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Cornmarket

Marketing Communications Executive

Cornmarket

  • Dublin
  • See description
  • Permanent full-time
  • Updated 17/08/2017
  • Recruitment
this job is expired
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Description

Cornmarket are currently looking for a new Marketing Executive to join their busy team. Competitive pay and excellent benefits with a city center location.

 

WHO WE ARE:

Cornmarket Group Financial Services Ltd is part of the Irish Life Group and has been providing specialist financial advice & preferential deals to public sector employees for over 40 years. Founded in 1972, Cornmarket is now one of Ireland’s largest investment and insurance brokers. With 400 staff nationwide and support offices in Dublin, Cork, Galway & Belfast, we are focused on providing expert impartial financial advice to Ireland’s Public Sector.

 

WHO YOU ARE:

The successful candidate will be the ‘go to’ marketing person for Life products and will develop an in-depth knowledge of the products and category in order to deliver effective marketing campaigns and initiatives. 

The role holder will report to the Life Insurance Marketing Manager and will be responsible for the day-to-day execution of the marketing strategy for our AVC, Financial Planning Service, Retirement Planning and Foursight Savings products to drive inbound calls, online interactions and high levels of brand visibility to the target aduencies.

The ideal candidate will have prior experience in a busy marketing role, some of the responsibilities include:

  • Managing and implementing all aspects of the marketing programme
  • Identifying best practice marketing campaigns to drive cross-sell and up-sell opportunities
  • Assist with the development of content themes, manage content calendar and work with external agency and internal designers to produce engaging content. 
  • Analyse and continually monitor performance of campaigns to drive a cycle of fine tuning and testing for optimum performance. 
  • Identify new marketing initiatives to drive responses and sales. 
  • Increase the lead pool via direct marketing initiatives. 
  • Increase the visibility of our brand through targeted campaigns.
  • Deliver a suite of customer facing collateral (print and digital) for each point along the customer journey.
  • Support the field sales team by providing sales material, such as presentations, collateral, video content.
  • Distil complex product information into communications that are easily understood by and relevant for the customer
  • Work with web development agency and internal digital specialist to update website content as required
  • Developing a promotional marketing kit (brochures, posters, exhibition stands).
  • Ensure a consistent representation of our brand across all touchpoints. 
  • Develop and maintain effective relationships with external suppliers to ensure that work is carried out to a high standard, on time and within budget. 
  • Work closely with internal stakeholders to drive the strategic agenda for the Life business. 
  • Monitor the market for industry trends and competitor activity. 
  • Manage marketing budgets and ensure all activity is delivered within budget.
Behavioural Competencies Required:

 

  • Innovative and creative. 
  • Commercially minded. 
  • Proven organisational capability. 
  • Excellent written and verbal communications skills

 

Full role profile available on request, apply now for immediate consideration

 

Due to the volume of applications we are only able to respond to those who have been shortlisted for interview and all candidates attending for interview will be expected to have researched the company and our products and services

Ref: Marketing Communications ExecutiveC
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Cornmarket

Cornmarket

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