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Aerogen Ltd.

Global Marketing Manager

Aerogen Ltd.

  • Galway
  • Negotiable
  • Permanent full-time
  • Updated 04/12/2017
  • HR Manager
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Description

An exciting opportunity for the right candidate to join the Aerogen Marketing team. The Global Marketing Manager will be responsible for developing and maintaining global marketing strategies, including the Global Brand and communication strategy.

 

Job Summary:

An exciting opportunity for the right candidate to join the Aerogen Marketing team.  The Global Marketing Manager will be responsible for developing and maintaining global marketing strategies, including the Global Brand and communication strategy.  

Key Responsibilities

Work across Regional and Country Sales and Marketing teams, Aerogen and Distributor, to achieve the corporate objectives, Standard of Care in Aerosol Drug Delivery in focus markets

Ensures the product management and market access teams understand who the customers are and their needs (clinical, economic, indication etc.).
Together with Product Management assesses the product strategy and defines the business needs (including margin, competitor advantage and technical performance characteristic).

Anticipates the needs of the market by understanding key dynamics including clinical trends, and payment.
Contributes to the formulation of strategies to respond.

Anticipates and proactively addresses the needs of the market at both a strategic and tactical level (e.g. pricing, profitability and Go to Market channel access). 

The ideal candidate must be able to demonstrate a high degree of strategic agility, clinical and market knowledge and the ability to plan and successfully execute within a dynamic environment.  They must be able to engage with Key Opinion leaders, gaining their respect and trust and discuss Aerogen technology and clinical applications to further the clinical experience within the clinical environment. 

The successful candidate will lead all Brand Marketing activities for Aerogen and ideally will have experience developing campaigns in the Healthcare environment using both traditional and digital channels. They will have line management responsibility for the Brand marketing team and support the Aerogen Sales teams and distribution partners in driving growth of the business and manage the marketing requirements for developing the Aerogen Brand. 

The global Aerogen team offers a high energy, dynamic working environment where one will learn, be challenged and have fun.  If you have significant experience as a Marketing Manager, ideally but not exclusively within healthcare, then we want to hear from you!                                                                                                            

Key Requirements

Key Skills

  • Substantial experience in a related medical device marketing role that includes brand management and the marketing management. Experience with clinical and regulatory on medical device claims is essential. Previous experience in a global marketing role is considered essential
  • A proven track record of designing, communicating and implementing multi-channel marketing plans
  • Strong relationship building and maintaining strong working relationships
  • Previous people management experience
  • A passion for our brand and the healthcare industry 

Duties/Responsibilities:  

Key responsibilities include supporting the development and execution of Global Marketing strategy through: 

  • Responsibility for planning and supporting all Brand resources
  • Acting as central contact for our regional sales teams and distributors, providing them with marketing and PR collateral to support their local initiatives
  • Participate in the development of and responsible for the tactical execution of marketing and product strategies to achieve or exceed the business objectives of innovation and growth for the Market Segment portfolio.
  • Participate in the development of and executes worldwide marketing plans, including: phase IV clinical study planning, advertising and promotion, communication tools, congresses, seminars, etc.
  • Develops strategies thorough competitive intelligence and market analysis in support of competitive strategies; proposes and executes competitive strategies
  • Acts as a bridge between marketing, clinical, sales and actively works to ensure the unique technology Aerogen provides meets and is understood by our customer.
  • Build advocacy for Aerogen through creating and developing a network of key opinion leaders understanding, supporting and advocating Aerogen
  • Lead, coach and develop the Brand Marketing team and support the development and execution of the marketing strategy                                             

Specific Requirements:

 

  • Bachelor's degree in business or life sciences.  MBA preferred
  • 5+ years’ experience in Healthcare Marketing experience in medical technology industry with experience in respiratory and or ventilation products used in the Acute Care setting an advantage
  • Ability to demonstrate experience managing successful Brands
  • Proven track record of marketing successes, preferably within the healthcare industry
  • Proven track record of understanding market dynamics and anticipating industry trends
  • Agency management experience
  • Entrepreneurial Mind Set – motivated and energised by a blend of the innovative/big picture/strategic issues and plenty of operational activities
  • Willing and determined to create, innovate and drive brilliant execution
  • Fuelled and heartened by the prospect of joining a wonderful team of people
  • Ability to travel approximately 20%
  • Office Based in Galway.

Environmental Conditions: 

  • Galway, Ireland
  • Normal office conditions.
  • Travel up to 20% 

Aerogen is the world’s leading medical device company specializing in the design, manufacture and commercialization of aerosol drug delivery systems. 

Founded in Galway, Ireland in 1997, we have grown to become the global leader in high performance aerosol drug delivery, partnering our technology with the leading mechanical ventilation companies. 

Aerogen technology is used by millions of patients and caregivers in over 75 countries worldwide.

To find out more go to www.aerogen.com

 

 

 

 

 

 

Ref: Aero 85CCCCC
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Aerogen Ltd.

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