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Customer Acquisition Manager


  • Dublin City Centre
  • Not disclosed
  • Permanent full-time
  • Updated 09/11/2012
  • HR Department
this job is expired
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Customer Acquisition Manager


Customer Acquisition Manager
Location: Dublin

Who are we?
Established in 2006 ezetop is the world's largest provider of international mobile phone top-up. ezetop provides an important service connecting friends and families around the world. Currently ezetop has over 450,000 retail locations spanning 80 countries, as well as an increasing online presence with

Why ezetop?
We know that there are quite a few companies out there currently recruiting but we think we're pretty special. We are offering people the chance to join our team, make an impact and be part of making us a huge success. We're a truly global organisation with nearly 200 team members worldwide but we're still small enough that you can put your own stamp on your area, whilst knowing that you are part of a team spreading top-up around the world!
At ezetop we believe our passion for what we do is infectious and we believe our people are key to our success. With diverse backgrounds and talents our team is filled with bright, passionate and tireless people who are genuinely excited about making ezetop great. Who doesn't want to be on a team like this?
Don't be under any illusions though it's hard work here and everyone needs to roll up their sleeves and get stuck in. You need to get through high volumes of work and still come back asking for more! We will provide you with challenging work and although we take our work and responsibilities seriously, we don't take ourselves too seriously so a sense of humour is also essential!
The Candidate
We are looking for an enthusiastic and driven Customer Acquisition Manager who is eager to take their career to the next level. As part of an exciting and growing team you will have the opportunity to explore many new marketing channels across multiple markets while working in a dynamic team. This is a position for someone who wants to succeed but is happy to work in a fast paced environment managing multiple projects and who is firmly driven on results. Are you passionate about CPA targets? Do you understand the importance of conversion tactics? Do you stay awake at night thinking about creative acquisition campaigns? Then this is the role for you!
The Role

  • Develop the digital acquisition strategy and manage full execution of plans to achieve core KPIs across all acquisition channels including PPC, affiliates and display media
  • Develop the on-going strategy for PPC across multiple markets with further recruitment and development of the PPC team for multi-lingual markets
  • Develop the role of social media targeting different diaspora groups in multiple languages across many social media channels
  • Develop the SEO function including recruitment and strategy management
  • Define the affiliate strategy , building the programme and the team to become the largest acquisition channel for the online business
  • Weekly, monthly and quarterly reporting to senior management on campaign success
  • Best in class delivery is critical for the role. Develop, design and drive consistency across all communications
  • Budget management is an integral part of this role as a strong return on investment should be demonstrated from each element of the plan
  • Manage key internal and external relationships

Key Attributes

  • Bachelors Degree in a relevant discipline or equivalent experience
  • Highly analytical and target driven
  • Proven experience in managing a team who have achieved results
  • Strong commercial skills - strong business acumen
  • Strong digital marketing skills
  • Project management discipline

Ref: EZEMT1217
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