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Fónua Ltd

Category Analyst

Fónua Ltd

  • Dublin
  • Negotiable
  • Permanent full-time
  • Updated 20/10/2017
  • HR
this job is expired
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Fónua are currently seeking a Category Analyst to join our Product team.



Category Analyst

Reporting to:

Product & Brand Manager


Cairn House, Leopardstown, Dublin 18.

Group Division:

Fónua Ltd




Overview of Role


The role of the Category Analyst is as follows:


  • Analysis of business and market trends to recommend new strategies for increased sales.
  • Develop processes and documentation related to category analysis and sales activities
  • Assist in developing brand strategies for business growth
  • Develop and maintain an in-depth understanding of category sales trends and market penetration




Main Responsibilities are not limited to but will include;


  • Space Management
  • Management of shelf space positioning of the products in various channels in the market, including planograms and portfolio analysis
  • Work with the Product & Brand Manager and Marketing department to create retail-ready solutions
  • Investigation of space management software solutions that can be implemented within Fónua


  • Market Analysis
  • Analyse impact of all Fónua/Brand Activity, including but not limited to the following;
    • Incentives (Store, Staff & Retail Executives)
    • Training
    • Customer Promotions
    • Launch Activities
  • Creation & Management of monthly reporting dashboard
  • Provide Fónua’s customers with customer focused insights regarding the products and ranges, highlighting what differentiates Fónua’s offering from our competitors
  • Work alongside Sales Team and Product & Brand Manager to translate customer insights into strategies which drive sales performance


  • Channel Management
  • Develop a process for product launch activity within all areas of the business including retailer channels, online & catalogue
  • Manage communication to the business for new product launches
  • Manage execution and compliance of brand POS within retail channels
  • Creation and management of brand promotional calendars
  • Support and drive brand penetration into channel




Key Accountabilities;

  • Completion of reporting dashboard for all managed accounts
  • Completion of bi-annual range reviews for all managed accounts
  • Completion of planograms for all managed accounts
  • Investigation of software to manage planograms
  • Management of brand activity within stores
  • Creation and management of promotion calendars for key Fónua brand partners




Person Specification;

  • Minimum of 2 years’ in a similar role
  • Experience in telecoms industry an asset
  • Ability to build and maintain effective relationships internally and externally
  • Self-motivated with drive, enthusiasm and commitment
  • Highly analytical, with ability to think creatively and generate solutions
  • Ability to multi-task in a rapidly changing work environment - ability to balance and prioritise multiple projects
  • Self-starter with proven experience of operating in an exceptionally dynamic environment





We are an Equal Opportunities Employer

Ref: Category Analyst
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Fónua Ltd

Fónua Ltd

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