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O2 Telefónica

Campaign Execution Specialist

O2 Telefónica

  • Dublin City Centre
  • See description
  • Permanent full-time
  • Updated 26/12/2012
this job is expired
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Campaigns Execution Specialist


Job description

The purpose of the role is to lead the definition, build and management of Postpay customer campaigns for outbound and inbound customer contact activity, based on the customer contact plan and requirements from the Postpay Base Management Planning team. 
They will work closely with the Postpay Base Management Planners, being part of the core delivery team for every campaign from inception to evaluation.

Roles and responsibilities

Review proposed Postpay customer contact activity to provide feedback on the high-level targeting/eligibility rules, offer prioritisation, use of propensity models and channel selection based on knowledge of the customer base and previous outcomes and results 
Work closely with the Planners in the development of the final campaign brief prior to design and build. 
Deliver the technical deployment of decisioning rules or customer target data to the appropriate channels using the Unica campaigns management system, including an appropriate level of quality assurance of rules and data before customer contact is performed. 
Deployment of campaigns through the selected media channel, testing prior to deployment for SMS, MMS and email campaigns. 
Act as a liaison with the Brand and Comms team to ensure communications materials such as SMS copy or email templates are available on time for the campaign deployment. 
Liaise with third parties such as digital or DM agencies. 
Design the logic to be used for the deployment of a campaign to be delivered through Unica Interact. 
Utilise a consistent and rigorous approach to control group definition and management, to ensure that campaigns can be measured and reported upon. 
Lead the use of post-activity reports and in-depth performance evaluation to determine how campaign elements can be enhanced to drive increased business benefits. 
Lead the development of in-depth performance evaluation on Postpay customer contact activity and offers (non-financial focus, but to include high level ROI analysis based on communication, channel and investment costs) 
Ensure that customer contact activity planning includes how the results will be tracked and performance measured and that appropriate performance indicators and targets are set before contact activity occurs. 

Additional information

The ideal candidate will possess the following attributes: 
Skills & Experience: 
Proven experience (2+ years) in the use of an integrated campaigns management system such as Unica, Chordiant, etc 
Strong analytical & interpretative skills. 
Knowledge of SQL or similar data transformation logic. 
Ability to map and think in terms of process flows. 
Excellent time management skills. 
A passion for Marketing. 
Interpersonal Skills: 
Excellent interpersonal skills with an emphasis on collaborative working. 
A self-starter with a rigorous attention to detail and willingness to take the initiative 
Very strong influencing and interpersonal skills: ability to deal with people of all levels. 

Ref: IE000069-EE001
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O2 Telefónica

O2 Telefónica


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