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Sigmar Recruitment

CRM and Campaign Manager

Sigmar Recruitment

  • Dublin City Centre / Dublin South / Dublin
  • 45000 - 55000
  • Permanent full-time
  • Updated 01/07/2012
  • Roger Duffy
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Description

Our client is a renowned privately owned financial institution. They are currently hiring a CRM and Campaign Manager to join their Dublin based team. Candidates should be proficient in all aspects

 

CRM and Campaign Manager

Our client is a renowned privately owned financial institution. They are currently hiring a CRM and Campaign Manager to join their Dublin based team. Candidates should be proficient in all aspects of data based marketing, and customer communications. 

 

The role of the CRM and Campaign Manager will involve:

  • Managing the campaign planning, scheduling and delivery process
  • Developing and overseeing campaigns across  all customer segments, channels, and products,  while remaining within set budgetary limits
  • Adopting a high quality data driven approach in the development of an executable marketing strategy
  • Collaborating with both marketing and operations colleagues  in order to deliver effective commercial propositions to customers
  • Promoting customer on boarding, nurturing, cross-selling, retention and win back
  • Implementing a “test and learn” campaign evaluation process to ensure effective calculation of return on investment
  • Liaising with the  Investment Manager, Marketing Manager, Customer Intelligence Team and Customer Care Centre channel , in order to create the most effective campaign plan and strategy
  • Ensuring that accurate campaign performance forecasts are conducted
  • Maintaining a strong customer focus at all times

 

Suitable candidates will possess the following requirements:

  • A third level degree
  • Minimum of 7 years previous experience in a campaign/CRM role
  • A detailed understanding of campaign management systems and be comfortable in the use of relevant management tools
  • High level of numeracy, strong Excel/Access capabilities, data-literate
  • Previous knowledge of retail banking products, preferably with a focus on savings
  • Strong commercial focus and excellent ability to source new cross sales opportunities
  • Exceptional leadership abilities, and high level of stakeholder management  and communication skills

 

The salary for this role will be in the region of 50K

If you are interested please contact Roger Duffy at Sigmar. 

Ref: Floo powder
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Sigmar Recruitment

Sigmar Recruitment

 

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