As part of the global Imperial Tobacco Group, John Player manufactures and markets leading brands of cigarettes, cigars, hand rolling tobacco, and rolling papers. The company's brands include John Player King Size, Superkings, JPS, Lambert & Butler, Regal, Golden Virginia, Drum, and Rizla.

John Player King Size is a truly iconic Irish brand and is market leader in Dublin. The company is the global market leader within the hand rolling Tobacco and rolling paper segments with its Golden Virginia, Drum, and RIZLA brands. It also markets a range of cigars under the Henri Wintermans, Cafe Creme, and Castella brands.