SEO Executive – Italian Market

Location:  Dublin, Closnkeagh

Paddy Power is looking for an experienced SEO Executive / Specialist with fluency in Italian to join our SEO Team. We’re looking for someone who is willing to push the boundaries of their own knowledge, challenge perceived wisdom and deliver amazing results for our portfolio of websites; which are based in one of the most competitive online industries.

You'll have the opportunity to work alongside some of the best and brightest minds in Search Marketing. Paddy Power often outperforms our competitors on the natural results and we’re looking for a hardworking enthusiastic individual who can come in and really hit the ground running to help us continue to delight and astound.

The right candidate will join the SEO Team, which is part of the growing Online Marketing Team. Based in Dublin the team is responsible for PPC Advertising, SEO, Display and Affiliate Networks.

Role & Responsibilities:

We are looking to recruit an ambitious, driven and talented SEO executive. You will be responsible for ensuring that all paddypower.com sites are optimized in Italy.

Your main duties will include:

• Create a launch strategy for our Italian Websites

• Build up a network of Italian Content Writers and Link Builders.

• Develop a Link Building Strategy which utilizes our brand strengths.

• Identify various SEO quick wins that we can get live.

• Create a project roadmap for future SEO developments.

• Conduct regular SEO audits on all Paddy Power websites and our competitor websites.

• Identify opportunities to develop mircosites in the Italian Market place

• Provide input on all website enhancements / redesigns that will have SEO implications.

• Provide input on various strategies which will integrate Social Media platforms into our websites.

• You will be expected to stay up to date in new developments in SEO and actively research, test and propose new approaches to improving search engine rankings.

Essential Experience:

• Experience in a dedicated Search Engine Marketing role.

• Marketing qualification or related field desired.

• Excellent knowledge of the search engine industry, search engine algorithms and ranking strategies.

• Understanding of web analytics.

• The ability to create reports; understands ROI; and select relevant data for analysing future actions.

• Highly numerate with good attention to detail.

• Excellent communication skills and team player.

• Fluency in Italian and English

See Job Description

Apply Here